Keller,Kevin Lane <br/><br/>
Strategic Brand Management 

 - 3rd edition, 
 - New Delhi:  Pearson,  2009. 
 - 714p. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL/S