Avadhani,V A <br/><br/>
Marketing of Financial Services 

 - 3rd edition 
 - New Delhi:  Himalaya Publishing House,  2006. 
 - 717p.; 
<br/><br/><label>ISBN: </label>9789351422617 
<br/><br/><label>Dewey Class. No.: </label>658.15 AVA/M